Candy Crush is very simple, yet highly addictive game. It engages the players in matching similarly colored candies. It is so simple that any kid can play it. The best candy crush blog estimates it to be worth billions.
It is estimated to make around 800,000 US dollars every day just from its in app purchase schemes that push players past high levels. King Digital Entertainment, the app developer, was reported to have made a net worth of 568 million US dollars in 2013 alone.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This technique is referred to as the hedonistic adaptation. When you take two groups and deprive one of a certain food for a week and provide plenty for the other group, the deprived group will appreciate the food more the following week if treated with it. This is as opposed to the group provided with the food in plenty who will find it less pleasing.
Finally, the last reason why this app is so enticing is the candy. Symbolic, it relates to the experience of pleasures we derive from eating such treats. This is what makes the fruit machine gambling slot so infamous. The app developers took advantage of this in making this game and it is speculated to be one of the subliminal reasons as to why it is such a success.
While this app has had the reputation of keeping people highly occupied to the point of forgetting some of their duties, it is mostly harmless. You have the utter and complete freedom of refraining from making any in app purchases and even quitting it altogether.
It is estimated to make around 800,000 US dollars every day just from its in app purchase schemes that push players past high levels. King Digital Entertainment, the app developer, was reported to have made a net worth of 568 million US dollars in 2013 alone.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This technique is referred to as the hedonistic adaptation. When you take two groups and deprive one of a certain food for a week and provide plenty for the other group, the deprived group will appreciate the food more the following week if treated with it. This is as opposed to the group provided with the food in plenty who will find it less pleasing.
Finally, the last reason why this app is so enticing is the candy. Symbolic, it relates to the experience of pleasures we derive from eating such treats. This is what makes the fruit machine gambling slot so infamous. The app developers took advantage of this in making this game and it is speculated to be one of the subliminal reasons as to why it is such a success.
While this app has had the reputation of keeping people highly occupied to the point of forgetting some of their duties, it is mostly harmless. You have the utter and complete freedom of refraining from making any in app purchases and even quitting it altogether.
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